Why we built Odomotive

Built where the dealership service drive meets the fleet telematics dashboard.

Two careers spent on opposite sides of the fleet maintenance problem. We started Odomotive to close the gap between them.

It’s 2:47 PM. A truck dies on the shoulder of I‑40 outside Nashville. The driver calls his dispatcher. The dispatcher calls four shops, leaves three voicemails, finally reaches one. The shop says “we can squeeze you in tomorrow at 11 — labor rate’s higher because it’s emergency.” The dispatcher says yes, because the customer’s house has no AC and it’s 96°. Tomorrow becomes 1:30. The bill is 40% higher than the same job on a Tuesday morning. Same thing happens Friday with a different truck. Forever.
The problem

The gap nobody was solving.

Most fleet maintenance software is built by software people who saw a dashboard problem from the outside.

Odomotive was built by people who’ve spent their careers on both sides of the actual problem — the dealership service drive where the work orders get written, and the telematics install bay where the trackers get bolted onto vehicles.

One side knows what a “fleet emergency surcharge”really means when it shows up on a work order. The other side knows what happens to a six‑figure telematics deployment when the operations manager doesn’t have forty minutes a day to read a dashboard.

Both sides know the customer is the one losing money in the gap.

What we built

The bridge between knowing and doing.

We don’t sell another dashboard. Your operations manager doesn’t have time for one more login.

Odomotive watches every truck on your Geotab fleet around the clock, every 60 seconds. The moment something’s about to break — engine code, low battery, oil pressure, mileage interval — your phone buzzes.

You text back YES. Our voice AI calls your preferred shop, talks to the service writer, books the appointment inside the drop‑off window you’ve already set, and texts you the confirmation.

No phone tag. No emergency surcharge. No mid‑week schedule meltdown. No hours on hold while the AC unit at someone’s house gets warmer.

Your operations manager actually gets to manage the fleet. That’s the entire pitch.

What we believe

Five tenets we won’t move off of.

  1. Your truck downtime should not fund someone’s labor markup.
  2. Approval‑first. The AI never calls until you say yes.
  3. Your data, your shops, your terms. We don’t take referral fees from anyone.
  4. We charge what’s fair, and we tell you why on the pricing page.
  5. If we don’t earn it inside 90 days, we close your account and refund you. Not the other way around.
The team

Two founders. Two cities. Twenty‑plus years on the inside.

JB
Justin BaileyCo‑founder & CEO · Nashville, TN
10+ years as a service manager at a high‑volume domestic OEM dealership. Also co‑founder of PathMarkr, a fleet GPS marketing platform.
JW
Justin WatkinsCo‑founder & Head of Telematics · Houston, TX
10+ years installing and managing fleet telematics across Geotab and Samsara. Founder of Fleetshield, an active Houston‑based telematics company serving construction and last‑mile delivery fleets, and co‑founder of PathMarkr. The same fleets he installs trackers on every week are the ones Odomotive is built for.
Now you know who built it

We’re picking 10 founding partners. If we’re not the right fit, your data exports clean and you owe us nothing.

$239 to start at the founding-partner rate (was $299). 90-day money-back guarantee. Locked for life. Direct line to the team.

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